Starbucks Coffee Company was established in 1971 and is headquartered in Seattle, Washington. It is committed to ethically sourcing and roasting the world’s high-quality Arabica coffee. In 82 markets around the world, Starbucks has more than 32,000 stores and is the No.1 professional coffee roasters and retailers.
As the world’s largest chain coffee store, Starbucks has successfully attracted consumers from all over the world with its unique brand culture and experiential marketing strategy. Coffee is not only a simple drink, but also a process of people’s social needs and the pursuit of self-worth. Starbucks firmly grasps the psychological needs of consumers, pays attention to brand promotion, and maximizes the personalization of consumers. Maintain customer satisfaction and loyalty.
First of all, Starbucks brings a different experience to customers from objective conditions. On the one hand, Starbucks has spent advertising costs to train its employees and provide salary incentives, so that each of them has the ability to become an expert in Starbucks coffee, and they can better interact with consumers, provide high-quality services, and get feedback from consumers. On the other hand, Starbucks also created warm lighting and soft music, so that consumers can enjoy the beautiful atmosphere of coffee. In addition, Starbucks has established cooperative relationships with coffee bean growers in Indonesia, East Africa and Latin America to select the best quality coffee beans, just to ensure the natural aroma of the products.
Second, Starbucks puts the subjective experience of customers first. Every customer who walks into Starbucks will feel a sense of security and belonging. Here, customers can completely relax, enjoy their personal space, read books, and chat. This is a dual experience of emotion and soul. Starbucks adopts a self-service business method. Customers can wait at the table or go to the waiting area to observe the process of making coffee. Consumers have profound experiences from the senses to emotions, so they can leave deep memories and provide the possibility for their repeated experiences.
As a professional brand logo and LED signages design and manufacturing company, abcMIX is fortunate to provide LED signages for Starbucks brand upate with features of uniform lighting, uniform appearance, uniform size, easy installation, and simple maintenance. It provides Starbucks customers with a more warm and vivid visual experience.